Defining Direct Mail Automation Software: Many definitions of direct mail automation software have broadened to include the sending of gifts, swag, and promotional products. Cloud Ratings Category Report focuses on thecore competency of automating the creation, sending, and tracking of physical mail(like letters, postcards, and other marketing materials). For coverage of gifting and swag management vendors, please refer to our Category Report for Gifting / Swag / Promotional Product Software. Cloud Ratings Chart for Direct Mail Automation: Over17,000 customer ratings(inclusive of vendor-suppliedNPS data) factored into our category assessment: 1