Marketing DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Marketing ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter