ROIDriver#4:SalesRepresentativeTimeSavingsViaAnalytics RELAYTO'sengagementanalyticsprovidereal-timeinsightsintohowusersinteractwith eachdocument,page,andassetintheDigitalSalesRoom. Atthebeginningofasalescycle,analyticscansavevaluabletimebyhelpingtoidentify prospectswhoshowlittleornointerestinthepresentedmaterials.Avoiding“digitalghost prospects”enablessalesrepstofocustheireffortsonmorepromisingleads. Asthesalescycleprogresses,theinvolvementofkeySubjectMatterExperts(SMEs)like CISOs,CFOs,CTOs,andCEOsbecomescrucial.Analyticscanstreamlinethisphaseby pinpointingtheexactcontentthatSMEsneedtoreview,facilitatingfasterandmore efficient decision-making. Moreover,RELAYTO’sanalyticsfeaturesactasa'digitalflyonthewall,'quietlyobserving howprospectsinteractwiththeinformationprovided.Thisinsightallowsfortacticaland strategic outreach that is based on data, rather than assumptions. OneexamplefromCloudRatingsinterviewwithaRELAYTOcustomerintheinsurance brokerageindustry:bysharingtrackableassetswithclientemployees,thebrokeragewas abletoidentifybenefitareas-specificallyatelemedicineprogram-employeesshowed deepengagement.Usingthoseanalytics,theinsurancebrokerageandemployerwere abletodesignanimprovedemployeebenefitpackagethatalignedwithwhatemployees actually valued. In other scenarios, analytics can identify buyer concern areas. For example, repeated opensofa“SecurityOverview”documentwouldhighlightsecurityasakeybuyerissue. 8