ARELAYTOcustomerexperienceda750basispointincreaseintheirwinratesolelyfrom deals that skipped the RFP process altogether. Relative to their pre-RELAYTO win rate (whichwasmodestlyaboveindustrymedians),thisrepresenteda29%increase. Anothercustomerattributed35%(orhalf)oftheir70%post-RELAYTOrevenue improvementduetoimprovedpipelineconversionrates. Driver of ROI Calculations: Metric Ref Comment Revenue $100,000,000 RevenueGrowth 20.0% NewSalesPerYear $20,000,000 a WinRate(IndustryMedian) 18.0% b WinningByDesignbenchmarks ImpliedPipeline $111,111,111 c=a/b RELAYTOImpact: WinRateImprovement 7.5% d Customerinterviews NewWinRate 25.5% b+d Sales fromImprovedWinRate $8,333,333 e=c*d NewSaleContributionMargin 60.0% f IncrementalProfit $5,000,000 g=e*f RELAYTOCustomerQuote: 3