Definitions: ShadedAreasofCategoryChart:Eachcategoryofsoftwarehasauniquelikelihoodof generatingbusinessvalueandpositiveexperiencesforcustomers.Accordingly,Cloud Ratingscustomizestheshadedsurfaceareaforeachcategoryasavisualrepresentation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and ZonesofSolutionsthanasafer,highersatisfactioncategory. ForVirtualEventsSoftware, anormalizedcustomerratingscoreof4.57(ona5.00scale)wasusedinsettingtheZones’ surface area. ZoneofExcellence(LightGreen):Thisrepresentsacategory’sstrongestvendorsas reflectedbytheircombinationofmarketshareandhighcustomersatisfactionscores. ZoneofSolutions(LightYellow):Encompassesvendorswithbothmeaningful marketplaceadoptionandsufficientlyhighabsolutecustomersatisfactionratings. 11