Definitions: Shaded Areas of Category Chart:Each category of softwarehas a unique likelihood of generating business value and positive experiences for customers. Accordingly, Cloud Ratings customizes the shaded surface area for each category as a visual representation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and Zones of Solutions than a safer, higher satisfaction category. For Direct Mail Automation Software, a normalized customer rating score of 4.60 (on a 5.00 scale) was used in setting the Zones’ surface area. Zone of Excellence (Light Green): This represents a category’s strongest vendors as reflected by their combination of market share and high customer satisfaction scores. Zone of Solutions (Light Yellow): Encompasses vendorswith both meaningful marketplace adoption and sufficiently high absolute customer satisfaction ratings. 6