Methodology: Cloud Ratings Category Reportprocess combines private vendor responses to our Request For Information (RFI) with publicly visible measures of market adoption and customer satisfaction. All vendors are presented with the opportunity to complete the RFI. The Cloud Ratings RFI focuses on measures of: ● Customer Satisfaction:Greatest weight is given tointernal Net Promoter Score (NPS) data. Why? Certain software vendors are skilled at driving (and often incentivizing) happy customers to submit reviews to popular software directories. This can lead to situations where publicly observable vendor reviews are more favorable than the “silent majority” of customers that do not submit to software review platforms. As such, Cloud Ratings’ use of private NPS data provides a more holistic view of customer experiences. To measure adoption and implementation risk, significant consideration is also given to vendor responses regarding severely negative customer outcomes and retention rates. ● Market Adoption:The RFI covers a range of tractionmetrics, including but not limited to revenue, revenue growth, and the current number of customers. Why? Vendors can appear to have an artificially high market share through aggressive marketing spend, public relations, and skillful solicitation of reviews to software directories. Accordingly, Cloud Ratings’ use of RFI-derived information helps provide software buyers with a more realistic view of market adoption. 5
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