SaaS Buyer Demand - By Category LAST 12 MONTHS STACKED LAST 3 MONTHS TREND Last 3 Months Current Month ALL SAAS ALL SAAS Collaboration + Productivity Collaboration + Productivity Communications Communications Data + Analytics Data + Analytics Development + IT Mgmt Development + IT Mgmt E-Commerce E-Commerce Finance + ERP Finance + ERP HR + HCM HR + HCM Industry Specific Industry Specific Marketing Marketing Sales Sales Security Security Service Service 0 5 10 15 20 0 0.5 1 1.5 2 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter