Webinar Software
Cloud Ratings Category Report 2023
Webinar Software APRIL 2023 REPORT BY
DefiningWebinarSoftware: Webinarsoftwarehasrevolutionizedthewaybusinessesconductremotecommunication andtraining.It is a digital tool that enables users to host live, interactive events over the internet, such as webinars, seminars, and training sessions. Webinar software offers a rangeoffeatures,includingvideoconferencing,screensharing,chat,polling,and analytics, that allow users to engage with their audience in an immersive and interactive way.Additionally, webinar software is an effective tool for businesses to connect with a global audience, regardless of location, without the need for physical travel. CloudRatingsChartforWebinarSoftware: Over24,000customerratings(inclusiveofvendor-suppliedNPSdata)factoredintoour categoryassessment: 1
ChartQuadrantSummary: (PresentedAlphabeticallybyQuadrant) Leaders-HighMarketAdoption+ HighCustomerRatings: Airmeet BigMarker Goldcast Livestorm Zoho Zoom MarketExcellence-HighMarket Adoption: AdobeConnect Bluejeans GoToWebinar ON24 ProductExcellence-HighCustomerRatings: Demio LiveWebinar WebinarGeek Challenger-Market+CustomerValidation: - N/A 2
WebinarSoftwareVendors: (PresentedAlphabetically) AdobeConnect-Leader ● Reviews: ○ CapterraAdobeConnect Reviews ○ G2AdobeConnectReviews ○ GartnerAdobeConnect Reviews ○ TrustRadiusAdobe ConnectReviews ● Vendor-ProvidedInformation: ○ AdobeConnectPricing ○ AdobeConnectIntegrations Airmeet-Leader ● Reviews: ○ CapterraAirmeetReviews ○ G2AirmeetReviews ○ TrustRadiusAirmeetReviews ● Vendor-ProvidedInformation: ○ AirmeetPricing ○ AirmeetIntegrations 3
BigMarker-Leader ● Reviews: ○ CapterraBigMarkerReviews ○ G2BigMarkerReviews ○ TrustRadiusBigMarkerReviews ● Vendor-ProvidedInformation: ○ BigMarkerPricing ○ BigMarkerIntegrations BlueJeans-MarketExcellence ● Reviews: ○ CapterraBlueJeansReviews ○ G2BlueJeansReviews ○ GartnerBlueJeansReviews ○ TrustRadiusBlueJeansReviews ● Vendor-ProvidedInformation: ○ BlueJeansPricing ○ BlueJeansIntegrations Demio-ProductExcellence ● Reviews: ○ CapterraDemioReviews ○ G2DemioReviews ○ TrustRadiusDemioReviews ● Vendor-ProvidedInformation: ○ DemioPricing ○ DemioIntegrations 4
Goldcast-Leader ● Reviews: ○ CapterraGoldcastReviews ○ G2GoldcastReviews ○ GartnerGoldcastReviews ○ TrustRadiusGoldcastReviews ● Vendor-ProvidedInformation: ○ GoldcastPricing ○ GoldcastIntegrations GoToWebinar-MarketExcellence ● Reviews: ○ CapterraGoToWebinarReviews ○ G2GoToWebinarReviews ○ TrustRadiusGoToWebinarReviews ● Vendor-ProvidedInformation: ○ GoToWebinarPricing ○ GoToWebinarIntegrations Livestorm-Leader ● Reviews: ○ CapterraLivestormReviews ○ G2LivestormReviews ○ GartnerLivestormReviews ○ TrustRadiusLivestormReviews ● Vendor-ProvidedInformation: ○ LivestormPricing ○ LivestormIntegrations 5
LiveWebinar-ProductExcellence ● Reviews: ○ CapterraLiveWebinarReviews ○ G2LiveWebinarReviews ○ GartnerLiveWebinarReviews ○ TrustRadiusLiveWebinarReviews ● Vendor-ProvidedInformation: ○ LiveWebinarPricing ○ LiveWebinarIntegrations ON24-MarketExcellence ● Reviews: ○ CapterraON24Reviews ○ G2ON24Reviews ○ GartnerON24Reviews ○ TrustRadiusON24Reviews ● Vendor-ProvidedInformation: ○ ON24Pricing ○ ON24Integrations WebinarGeek-ProductExcellence ● Reviews: ○ CapterraWebinarGeekReviews ○ G2WebinarGeekReviews ○ TrustRadiusWebinarGeekReviews ● Vendor-ProvidedInformation: ○ WebinarGeekPricing ○ WebinarGeekIntegrations 6
Zoho-Leader ● Reviews: ○ CapterraZohoReviews ○ G2ZohoReviews ○ GartnerZohoReviews ○ TrustRadiusZohoReviews ● Vendor-ProvidedInformation: ○ ZohoPricing ○ ZohoIntegrations Zoom-Leader ● Reviews: ○ CapterraZoomReviews ○ G2ZoomReviews ○ GartnerZoomReviews ○ TrustRadiusZoomReviews ● Vendor-ProvidedInformation: ○ ZoomPricing ○ ZoomIntegrations 7
Methodology: CloudRatingsCategoryReportprocesscombinesprivatevendorresponsestoour RequestForInformation(RFI)withpubliclyvisiblemeasuresofmarketadoptionand customersatisfaction. All vendors are presented with the opportunity to complete the RFI. TheCloudRatingsRFIfocusesonmeasuresof: ● CustomerSatisfaction:GreatestweightisgiventointernalNetPromoterScore (NPS)data.Why?Certainsoftwarevendorsareskilledatdriving(andoften incentivizing) happy customers to submit reviews to popular software directories. This can lead to situations where publicly observable vendor reviews are more favorable than the “silent majority” of customers that do not submit to software reviewplatforms.Assuch,CloudRatings’useofprivateNPSdataprovidesamore holistic view of customer experiences. To measure adoption and implementation risk, significant consideration is also given to vendor responses regarding severely negativecustomeroutcomesandretentionrates. ● MarketAdoption:TheRFIcoversarangeoftractionmetrics,includingbutnot limited to revenue, revenue growth, and the current number of customers. Why? Vendorscanappeartohaveanartificiallyhighmarketsharethroughaggressive marketingspend,publicrelations,andskillfulsolicitationofreviewstosoftware directories. Accordingly, Cloud Ratings’ use of RFI-derived information helps provide softwarebuyerswithamorerealisticviewofmarketadoption. 8
Definitions: ShadedAreasofCategoryChart:Eachcategoryofsoftwarehasauniquelikelihoodof generatingbusinessvalueandpositiveexperiencesforcustomers.Accordingly,Cloud Ratingscustomizestheshadedsurfaceareaforeachcategoryasavisualrepresentation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and ZonesofSolutionsthanasafer,highersatisfactioncategory. ForWebinarSoftware,a normalizedcustomerratingscoreof4.43(ona5.00scale)wasusedinsettingtheZones’ surface area. ZoneofExcellence(LightGreen):Thisrepresentsacategory’sstrongestvendorsas reflectedbytheircombinationofmarketshareandhighcustomersatisfactionscores. ZoneofSolutions(LightYellow):Encompassesvendorswithbothmeaningful marketplaceadoptionandsufficientlyhighabsolutecustomersatisfactionratings. 9
NotableVendor:Thisdistinctionhighlightsothervendorsidentifiedintheresearch processasworthyofbuyerconsideration.CommonreasonsforNotableVendorstonotbe featuredintheCategoryChartincludedifferinglevelsofproductfocus(asecondary feature within a broader suite) or comparatively lower market adoption metrics, especially for earlier-stage companies. Momentum:DerivedfromsourceslikeRFI-sourcedvendorgrowthmetricsandbuyer searchinterest, the Momentumindicatorcomparesacategory’sgrowthratewithoverall informationtechnology(IT)spendinggrowth. Risk: InfluencedbyRFI-sourcedvendorNPSandadverseoutcomesdata,theRisk indicator comparestheriskprofileofasoftwarecategorytosoftwareapplications generally. The distribution of strongly negative public user reviews also factors into the Risk indicator level. 10
CloudRatingsDisclaimer: CloudRatingsresearchanalysisandpublicationsrepresentopinions-expressedata specificmomentintime-andshouldnotbeviewedasstatementsoffact. CloudRatingsisnotresponsibleforanyincorrectinformationsuppliedbyvendors, customersofvendors,orderivedfrompubliclyaccessibleinformation. CloudRatingsassumesnoliabilityfordamagesresultingfromtheapplicationorusageof information, content, or research. CloudRatingsdisclaimsallwarrantiesastothecommercialsuccessoroutcomeofany resulting business activities, vendor selections, or investment decisions from the informationprovided. CloudRatingsdoesnotendorseanysolutionorservicenamedinitsresearch. All product names, logos, and brands are the property of their respective owners. All company,product,andservicenamesusedinthisreportandwebsitearefor identification purposesonly. AboutUs: CloudRatingsisacustomeroutcomes-focused,data-drivensoftwareresearchanalyst firm.Weexisttoalloworganizationstomakemoreconfident,lower-risksoftware purchasingdecisions. Built uponinvestigative customerinterviews, our True ROI Reports quantify and provide 3rdpartyvalidationofasoftwareproduct’sbusinessvalue. OurCloudRatingsCategoryReportscombineuserreviewswithverifiedvendordatato impartially identify leading software products. cloudratings.com 11
