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Definitions: ShadedAreasofCategoryChart:Eachcategoryofsoftwarehasauniquelikelihoodof generatingbusinessvalueandpositiveexperiencesforcustomers.Accordingly,Cloud Ratingscustomizestheshadedsurfaceareaforeachcategoryasavisualrepresentation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and ZonesofSolutionsthanasafer,highersatisfactioncategory. ForWebinarSoftware,a normalizedcustomerratingscoreof4.43(ona5.00scale)wasusedinsettingtheZones’ surface area. ZoneofExcellence(LightGreen):Thisrepresentsacategory’sstrongestvendorsas reflectedbytheircombinationofmarketshareandhighcustomersatisfactionscores. ZoneofSolutions(LightYellow):Encompassesvendorswithbothmeaningful marketplaceadoptionandsufficientlyhighabsolutecustomersatisfactionratings. 9

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