Virtual Event Software

Cloud Ratings Category Report 2023

V i r t u a l E v e n t S o f t w a r e APRIL 2023 REPORT BY

DeﬁningVirtualEventsSoftware: Virtual events software refers to a type of technology that enables businesses and organizations to host and manageeventsonline,includingconferences,webinars,trade shows,andothervirtualgatherings.Virtualevents provideaplatformforattendeesto participate in these events from anywhere in the world, using their computer or mobile device. Virtual events software typically includes a range of features, such as live streaming of presentations, interactive sessions, virtual networking opportunities, and tools for engagingwithattendees.Italsooftenincludesfeaturesformanagingeventregistration, creating event schedules, digital venues for event sponsors (if any), and providing access to event materials and resources. CloudRatingsChartforVirtualEventsSoftware: Over25,000customerratings(inclusiveofvendor-suppliedNPSdata)factoredintoour categoryassessment: 1

ChartQuadrantSummary: (PresentedAlphabeticallybyQuadrant) Leaders-HighMarketAdoption+ HighCustomerRatings: Goldcast Hubilo vFairs Webex(Socio) Whova Zuddl MarketExcellence-HighMarket Adoption: Airmeet Bizzabo Cvent Hopin Livestorm ON24 Swapcard ProductExcellence-HighCustomerRatings: Accelevents BigMarker RemoConference Swoogo Challenger-Market+CustomerValidation: 6Connex EventMobi Splash 2

Virtual Events Software Vendors: (PresentedAlphabetically) 6Connex-Challenger ● Reviews: ○ Capterra6ConnexReviews ○ G26ConnexReviews ○ TrustRadius6Connex Reviews ● Vendor-ProvidedInformation: ○ 6ConnexPricing ○ 6ConnexIntegrations Accelevents-ProductExcellence ● Reviews: ○ CapterraAcceleventsReviews ○ G2AcceleventsReviews ○ GartnerAcceleventsReviews ○ TrustRadiusAcceleventsReviews ● Vendor-ProvidedInformation: ○ AcceleventsPricing ○ AcceleventsIntegrations 3

Airmeet-MarketExcellence ● Reviews: ○ CapterraAirmeetReviews ○ G2AirmeetReviews ○ TrustRadiusAirmeetReviews ● Vendor-ProvidedInformation: ○ AirmeetPricing ○ AirmeetIntegrations BigMarker-ProductExcellence ● Reviews: ○ CapterraBigMarkerReviews ○ G2BigMarkerReviews ○ TrustRadiusBigMarkerReviews ● Vendor-ProvidedInformation: ○ BigMarkerPricing ○ BigMarkerIntegrations Bizzabo-MarketExcellence ● Reviews: ○ CapterraBizzaboReviews ○ G2BizzaboReviews ○ GartnerBizzaboReviews ○ TrustRadiusBizzaboReviews ● Vendor-ProvidedInformation: ○ BizzaboPricing-ContactVendor ○ BizzaboIntegrations 4

Cvent-MarketExcellence ● Reviews: ○ CapterraCventReviews ○ G2CventReviews ○ GartnerCventReviews ○ TrustRadiusCventReviews ● Vendor-ProvidedInformation: ○ CventPricing ○ CventIntegrations EventMobi-Challenger ● Reviews: ○ CapterraEventMobiReviews ○ G2EventMobiReviews ○ TrustRadiusEventMobiReviews ● Vendor-ProvidedInformation: ○ EventMobiPricing ○ EventMobiIntegrations Goldcast-Leader ● Reviews: ○ CapterraGoldcastReviews ○ G2GoldcastReviews ○ GartnerGoldcastReviews ○ TrustRadiusGoldcastReviews ● Vendor-ProvidedInformation: ○ GoldcastPricing ○ GoldcastIntegrations 5

Hopin-MarketExcellence ● Reviews: ○ CapterraHopinReviews ○ G2HopinReviews ○ GartnerHopinReviews ○ TrustRadiusHopinReviews ● Vendor-ProvidedInformation: ○ HopinPricing ○ HopinIntegrations Hubilo-Leader ● Reviews: ○ CapterraHubiloReviews ○ G2HubiloReviews ○ GartnerHubiloReviews ○ TrustRadiusHubiloReviews ● Vendor-ProvidedInformation: ○ HubiloPricing ○ HubiloIntegrations Livestorm-MarketExcellence ● Reviews: ○ CapterraLivestormReviews ○ G2LivestormReviews ○ GartnerLivestormReviews ○ TrustRadiusLivestormReviews ● Vendor-ProvidedInformation: ○ LivestormPricing ○ LivestormIntegrations 6

ON24-MarketExcellence ● Reviews: ○ CapterraON24Reviews ○ G2ON24Reviews ○ GartnerON24Reviews ○ TrustRadiusON24Reviews ● Vendor-ProvidedInformation: ○ ON24Pricing ○ ON24Integrations RemoConference-ProductExcellence ● Reviews: ○ CapterraRemoReviews ○ G2RemoReviews ○ TrustRadiusRemoReviews ● Vendor-ProvidedInformation: ○ RemoPricing ○ RemoIntegrations Splash-Challenger ● Reviews: ○ CapterraSplashReviews ○ G2SplashReviews ○ TrustRadiusSplashReviews ● Vendor-ProvidedInformation: ○ SplashPricing ○ SplashIntegrations 7

Swapcard-MarketExcellence ● Reviews: ○ CapterraSwapcardReviews ○ G2SwapcardReviews ● Vendor-ProvidedInformation: ○ SwapcardPricing ○ SwapcardIntegrations Swoogo-ProductExcellence ● Reviews: ○ CapterraSwoogoReviews ○ G2SwoogoReviews ○ TrustRadiusSwoogoReviews ● Vendor-ProvidedInformation: ○ SwoogoPricing ○ SwoogoIntegrations vFairs - Leader ● Reviews: ○ CapterravFairsReviews ○ G2vFairsReviews ○ GartnervFairsReviews ○ TrustRadiusvFairsReviews ● Vendor-ProvidedInformation: ○ vFairsPricing ○ vFairsIntegrations 8

WebexEvents-Leader ● Reviews: ○ CapterraWebexEventsReviews ○ G2WebexEventsReviews ○ GartnerWebexEventsReviews ○ TrustRadiusWebexEventsReviews ● Vendor-ProvidedInformation: ○ WebexEventsPricing ○ WebexEventsIntegrations Whova-Leader ● Reviews: ○ CapterraWhovaReviews ○ G2WhovaReviews ○ TrustRadiusWhovaReviews ● Vendor-ProvidedInformation: ○ WhovaPricing ○ WhovaIntegrations Zuddl-Leader ● Reviews: ○ CapterraZuddlReviews ○ G2ZuddlReviews ○ TrustRadiusZuddlReviews ● Vendor-ProvidedInformation: ○ ZuddlPricing ○ ZuddlIntegrations 9

Methodology: CloudRatingsCategoryReportprocesscombinesprivatevendorresponsestoour RequestForInformation(RFI)withpubliclyvisiblemeasuresofmarketadoptionand customersatisfaction. All vendors are presented with the opportunity to complete the RFI. TheCloudRatingsRFIfocusesonmeasuresof: ● CustomerSatisfaction:GreatestweightisgiventointernalNetPromoterScore (NPS)data.Why?Certainsoftwarevendorsareskilledatdriving(andoften incentivizing) happy customers to submit reviews to popular software directories. This can lead to situations where publicly observable vendor reviews are more favorable than the “silent majority” of customers that do not submit to software reviewplatforms.Assuch,CloudRatings’useofprivateNPSdataprovidesamore holistic view of customer experiences. To measure adoption and implementation risk, signiﬁcant consideration is also given to vendor responses regarding severely negativecustomeroutcomesandretentionrates. ● MarketAdoption:TheRFIcoversarangeoftractionmetrics,includingbutnot limited to revenue, revenue growth, and the current number of customers. Why? Vendorscanappeartohaveanartiﬁciallyhighmarketsharethroughaggressive marketingspend,publicrelations,andskillfulsolicitationofreviewstosoftware directories. Accordingly, Cloud Ratings’ use of RFI-derived information helps provide softwarebuyerswithamorerealisticviewofmarketadoption. 10

Deﬁnitions: ShadedAreasofCategoryChart:Eachcategoryofsoftwarehasauniquelikelihoodof generatingbusinessvalueandpositiveexperiencesforcustomers.Accordingly,Cloud Ratingscustomizestheshadedsurfaceareaforeachcategoryasavisualrepresentation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and ZonesofSolutionsthanasafer,highersatisfactioncategory. ForVirtualEventsSoftware, anormalizedcustomerratingscoreof4.57(ona5.00scale)wasusedinsettingtheZones’ surface area. ZoneofExcellence(LightGreen):Thisrepresentsacategory’sstrongestvendorsas reﬂectedbytheircombinationofmarketshareandhighcustomersatisfactionscores. ZoneofSolutions(LightYellow):Encompassesvendorswithbothmeaningful marketplaceadoptionandsufﬁcientlyhighabsolutecustomersatisfactionratings. 11

NotableVendor:Thisdistinctionhighlightsothervendorsidentiﬁedintheresearch processasworthyofbuyerconsideration.CommonreasonsforNotableVendorstonotbe featuredintheCategoryChartincludedifferinglevelsofproductfocus(asecondary feature within a broader suite) or comparatively lower market adoption metrics, especially for earlier-stage companies. Momentum:DerivedfromsourceslikeRFI-sourcedvendorgrowthmetricsandbuyer searchinterest, the Momentumindicatorcomparesacategory’sgrowthratewithoverall informationtechnology(IT)spendinggrowth. Risk: InﬂuencedbyRFI-sourcedvendorNPSandadverseoutcomesdata,theRisk indicator comparestheriskproﬁleofasoftwarecategorytosoftwareapplications generally. The distribution of strongly negative public user reviews also factors into the Risk indicator level. 12

CloudRatingsDisclaimer: CloudRatingsresearchanalysisandpublicationsrepresentopinions-expressedata speciﬁcmomentintime-andshouldnotbeviewedasstatementsoffact. CloudRatingsisnotresponsibleforanyincorrectinformationsuppliedbyvendors, customersofvendors,orderivedfrompubliclyaccessibleinformation. CloudRatingsassumesnoliabilityfordamagesresultingfromtheapplicationorusageof information, content, or research. CloudRatingsdisclaimsallwarrantiesastothecommercialsuccessoroutcomeofany resulting business activities, vendor selections, or investment decisions from the informationprovided. CloudRatingsdoesnotendorseanysolutionorservicenamedinitsresearch. All product names, logos, and brands are the property of their respective owners. All company,product,andservicenamesusedinthisreportandwebsitearefor identiﬁcation purposesonly. AboutUs: CloudRatingsisacustomeroutcomes-focused,data-drivensoftwareresearchanalyst ﬁrm.Weexisttoalloworganizationstomakemoreconﬁdent,lower-risksoftware purchasingdecisions. Built uponinvestigative customerinterviews, our True ROI Reports quantify and provide 3rdpartyvalidationofasoftwareproduct’sbusinessvalue. OurCloudRatingsCategoryReportscombineuserreviewswithveriﬁedvendordatato impartially identify leading software products. cloudratings.com 13