SaaS Demand Index
SaaS Demand Index March 2023 Report RESEARCH SERIES BY
SaaS Buyer Demand - All SaaS Year Over Year: INDEXED FROM JANUARY 2021 @ 1.0 ALL SAAS +18% 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 3 5 7 1 2 4 6 8 9 2 1 1 0 3 1 3 5 7 2 2 4 6 8 9 2 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Segment + Trading Status Enterprise SMB ALL SAAS 1.5 1 Publicly Traded Private ALL SAAS 1.5 0.5 1 0 1 1 1 1 1 1 1 1 1 1 1 1 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 3 5 7 1 2 4 6 8 9 2 1 1 0 3 1 3 5 7 2 2 4 6 8 9 2 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies 0.5 Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Category LAST 12 MONTHS STACKED LAST 3 MONTHS TREND Last 3 Months Current Month ALL SAAS ALL SAAS Collaboration + Productivity Collaboration + Productivity Communications Communications Data + Analytics Data + Analytics Development + IT Mgmt Development + IT Mgmt E-Commerce E-Commerce Finance + ERP Finance + ERP HR + HCM HR + HCM Industry Specific Industry Specific Marketing Marketing Sales Sales Security Security Service Service 0 5 10 15 20 0 0.5 1 1.5 2 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Collaboration + Productivity DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Collaboration + Productivity ALL SAAS 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Communications DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Communications ALL SAAS INDEX 2 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Data + Analytics DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Data + Analytics ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Development + IT Management DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Development + IT Mgmt ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
E-Commerce DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 E-Commerce ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Finance + ERP DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Finance + ERP ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
HR + HCM DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 HR + HCM ALL SAAS INDEX 2 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Industry Specific DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Industry Specific ALL SAAS INDEX 2 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Marketing DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Marketing ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Sales DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Sales ALL SAAS INDEX 2 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Security DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Security ALL SAAS INDEX 2 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Service DEMAND INDEX COMPONENTS INDEXED FROM JANUARY 2021 Service ALL SAAS INDEX 1.5 1 0.5 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 / / / / / / / / / / / / / / / / / / / / / / / / / / / 1 1 2 3 5 7 2 1 1 1 4 6 8 9 0 3 2 3 1 2 4 5 6 7 9 2 8 0 1 1 1 1 1 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Sample Mix BY CATEGORY (N = 340) BY CUSTOMER SIZE (N = 340) Collaboration + Productivity Communications Diversified / Middle Market Data + Analytics Development + IT Mgmt E-Commerce Finance + ERP HR + HCM SMB-Weighted Industry Specific Marketing Sales Security Enterprise-Weighted Service Uncategorized 0 10 20 30 40 50 0 50 100 150 200 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter